Content Aware Image Resizing

Content aware image resizing is a new way how to resize images. Everybody knows how common resizing works (image just gets smaller or larger). The problem is when you want to change the image aspect ratio to fit the image to some given dimensions. This would usually lead to croping the image (sacrificing part of it's content).
Content aware resizing shows that there is another way how to do that. It generaly keeps the "important" content unresized and shrinks or expands only the "unimportant" content. This means that the "important" content keeps it's aspect ratio (for example people won't be unnaturally thin or fat). The importance of every area is generally decided by how much the color varies in the every area, expecting that the unimportant areas are not so "colorful".
Watch the video to see what can be done with the software. The project looks very interesting and the idea is great. Do you think this technology has a future?